The Story Of Brazilian Entrepreneur Guilherme Paulus

A leader in tourism and accommodations in Brazil, entrepreneur Guilherme Paulus has faced immense odds in a country with little venture capital and high government taxes – a country Whose stability is always in question. According to the World Bank 2017 Brazil was ranked 120 fifth out of 190 countries around the world in ease of doing business. He had a sound plan to deal with all of this.

He seized every opportunity for success; he listened to the people, his customers, the government, and mostly his peers. Listening is his main asset. By doing so, he became able to deal with the needs of his industry.

As a young man, Guilherme Paulus learned at the university studying business administration and then went on to learn even more working for IBM. In 1972 he joined with a partner, Carlos Vicente Cerchiari, and opened a company known as Operadora e Agencia de Viagens CVC Tour Ltda. Paulus handled the day-to-day operation and the partnership continued for 4 years when Mr. Cerchiari departed.

His tour business first saw success in a large part because of its location. The outlet was placed near a movie theater and thousands of people going to movies would happen upon it. Excited by the adventures of the movies, many would long to book tours. His success continued, and he went on to open stores in high traffic areas.

In 2009, he decided to take his company public and raised $750 million selling 63% to Carlyle Group, retaining 27% for himself. Guilherme Paulus company has since grown to largest tourism group in Brazil with sales of greater than $5.2 billion.

As he grew, Guilherme Paulus started a new $600 million venture, GJP Hotels & Resorts. With more than 3,000 rooms, the hotels and resorts have made a name in the high-end market in Brazil. They have additionally won several awards. In 2006 he purchased Webjet and has since grown it to become the 3rd largest airline in Brazil serving 20 cities.

Guilherme Paulus always pursues with vigor that which he loves. He believes the way of success is staying connected with your business. He gives back to the community as a regular part of doing business, and as an entrepreneur under difficult circumstances, he truly stands out.

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