Doe Deere Continues To Brighten Up With Lime Crime

Doe Deere is one of the most respected names in makeup. She managed to create one of the most popular makeup companies of our time even though she didn’t have any of the financial support her competitors did. This has made Deere an inspiration and a case study in what leads to effective business leadership. Lime Crime has been going strong since 2005 with no signs of stopping. If this continues on, she’ll be known as the inspiration for countless girls out there who want someone who can show them how to win in the business world.

Raising Lime Crime To Higher Heights

Lime Crime started out as an Ebay account Deere was using to reach large crowds. It eventually managed to become so much more as she decided to expand her business and turn it into something much greater. Despite the angers associated with starting a large scale makeup business, she was able to come out on top. By 2008, she was one of the most talked about makeup artists in the world. Everywhere you went you would hear people talk about her and the plans she had.

A Conscience And A Business Plan

She did more than build herself a business empire. Deere also used her platform to stand up for the values she held near to her heart. An example of this is how her strong belief in animal welfare has led her to produce products without the use of animal byproducts. Few in this industry have shown these sort of commitments, but they appear to be paying off for Deere. Her brand has overtaken the market rivals and allowed her to obtain a level of success others can only dream of one day having for themselves.

Giving Others A Chance

Doe Deere understands her duty as a female entrepreneur to help others who would like to get into makeup find a way for themselves. She is now a speaker who tells young girls with dreams like she used to have what they need to do in order to make them come true. The program is a smash hit and it’s giving an entire generation the tips needed to succeed. The Lime Crime story is something that can be repeated and needs to happen time and time again. Millennials have changed the world around them and Deere is only showing one example of that. Learn more:

Julie Zuckerberg: An Executive Recruiter

Are you looking for a career in finance and you feel stuck? Well, you need Julie Zuckerberg. She is an accomplished executive recruiter and talent acquisition expert. With over a decade of experience, Julie has established herself as a leader in the field.

Education and work experience

Julie pursued philosophy as her first degree from the City University of New York-Brooklyn College. After awhile, she decided to change direction, and that was when she decided to join the New York Law School to study law. Soon after completing her law studies, she landed her first job at the Hudson Company.

Julie worked for Hudson for five years, and it proved to be a critical period in her career. She managed to develop most of her skills working for the Company. Julie was the Director of Candidate Placement, and she was in charge of recruiting the lawyers, paralegals, attorneys, case manager, and the support staff. She also managed to equip the employees with information on benefits, work conditions, and career growth opportunities. Julie conducted the employee counseling and coaching to help them perform as expected.

In 2007, Julie decided to change the direction of her career; seek better and more challenging positions. That was when she joined the Citi Group. Julie was with Citi for six years, and during her tenure, she served in two different positions.

She first served as the Executive Recruiter under the Citi Global Functions. Julie provided her expertise in recruiting at the executive level. She also counseled the hiring managers on creating job descriptions and providing specifications. In 2011, she acceded to the position executive recruiter at the Citi Global Consumer Bank. Julie was involved in the recruitment of senior managers. She participated in negotiating job offers for the major job positions.

For four months, Julie worked for the New York Life Insurance as experienced hiring recruiting lead and corporate Vice President. In this position, she managed the recruitment process. Julie worked with the recruitment team and project manager in the hiring process. She worked with the managers to help in establishing business solutions.

She is currently working for the Deutsche Bank as the executive recruitment and talent acquisition lead. In the last three years, Julie has been involved in the negotiation, and the development of job offers for the management level in the Private Wealth and the Commercial clients, Asset Management, Global Technology, and operations. Julie is responsible for counseling the leadership and the management committee in the recruitment process and providing them with a strategy of attracting top talents in the industry. She provides strategic direction and guidance on performance assessment.

Julie possesses several skills that have helped her achieve success in her work including team leadership, talent acquisition, and talent management.

Outside of her work, Julie has developed a range of hobbies that keep her active and engaged. She is interested in art, photography, technology, and food. Julie also cares about different including civil rights, animal welfare, science, human rights, economic empowerment, social action, and culture.

Doe Deere-The Daring Make-Up Developer

Doe Deere combined her beauty and business savvy in order to launch Lime Crime cosmetics in 2008. She modeled her own products, and developed a bold brand that would appeal to customers worldwide. Lime Crime is named after Deere’s favorite color, and fittingly, its products incorporate bright, vivid colors that co-inside with the slogan “so bright, it’s criminal.” Deere encourages customers to use make-up as a form of self-expression. She believes that make-up should reflect the wearer’s mood and personality, rather than just cover imperfections. Deere and her team work hard to develop unique products, such as liquid-to-matte lipstick, and Lime Crime continues to be an innovator in the beauty industry.


Deere is undoubtedly as vibrant as her colored cosmetics. She was born in Russia, but has lived in New York City and Los Angeles. She has pursued a variety of artistic pursuits- fashion designer, musician, songwriter, and of course make-up artist. She is clearly passionate about self expression, and has combined that with an entrepreneurial spirit.


Like many young entrepreneurs, Deere has focused on the internet marketplace. In fact, Lime Crime was one of the first cosmetic companies to focus strongly on e-commerce. Deere refused to be limited by the traditional practice of sampling make-up in a store, and instead relies on color swatches such as the “on-lip” lipstick swatch to sell Lime Crime cosmetics to online customers around the world. Deere is also very active in social media, and uses forums such as Instagram and Facebook to market the Lime Crime cosmetic line. Social media gives Deere an opportunity to receive feedback from consumers, and use their comments to continually improve Lime Crime products.


It is also important to note that Lime Care has been shaped by Deere’s concern for animal welfare, and she strives to ensure that Lime Crime products are animal friendly. After meeting strict standards, Deere’s entire cosmetics line has been certified Vegan & Cruelty-Free by PETA & Leaping Bunny. In her personal life, Deere regularly donates to an animal rescue organization called Bide-A-Wee, and raises two rescue cats of her own.


Deere’s daring color palette, and internet presence have led to Lime Crime becoming a very successful business. Deere’s entrepreneurial skills were recently recognized when she was named as one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Deere appreciates her success as businesswoman, and proudly supports other female entrepreneurs. In addition to speaking at public events such as PHAMExpo and Vegas Nay’s Stardust Tour, she offers advice to aspiring entrepreneurs through her social media sites.

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