Richard Liu Qiangdong is one of the most passionate people in not only inspiring people but also narrating his story and journey in business. In one of his latest interviews, he explained many facts about JD.com from just a struggling setup to becoming one of the largest firms in the e-commerce world. He was not shy to disclose the origin of the business name. In this particular interview with ‘An Insight,’ he explained that his first interaction with business and the financial world was through a family business. Although this family business was not big, it exposed Richard Liu Qiangdong to the world of business and making decisions.
In this interview, Richard Liu Qiangdong also explained some facts on why his business has been successful, in this era of massive competition and the internet. According to him, regardless of the business nature, customers remains the central factor of any business. This understanding according to him has always dictated his decision-making and those of the JD.com. Late last year, for example, he got into an agreement with a tech company in setting up a lab to learn on ways to improve their service delivery. Investing in such courses according to Liu have made his company relatable to customers regardless of financial status. Liu believes that this is the true mark of a great company.
In line with consistency and relatability to modern customers, Richard Liu Qiangdong also points out that insisting on quality has always made JD.com home to quality products. One of the biggest challenges in the world of virtual markets according to Liu is substandard products. Ratifying his aspiration on quality over quantity according to him has been crucial in retaining customers and drawing new customers. In the last decade, for example, Liu points out that the company’s website has been able to interact with millions of people in China. The increase in traffic shows the trust Chinese customers have on his brand.
Since Richard Liu Qiangdong is a firm believer of the collective approach to development, he pointed out that the company is in its advanced stage of enrolling traders and service providers to the JD.com platform. Liu believes that this aspiration will help these traders and service providers expand in their ventures.
About Liu Qiangdong: joybuy.es/liu-qiangdong-jd-ceo-about