It takes a good eye and an observant mind to identify the trends that are taking off. For advertising, Lori Senecal has both. Therefore, she is able to tell people what trends to be on the lookout for. Among the trends that are taking off is social media. Given that social media has grown to be the powerhouse that it is, many companies are taking the time to advertise their products. Lori is one of the advertisers that are advising people on using social media platforms like platforms to gain customers. The only thing is that there is a way to advertise on social media. It is much different from marketing on other mediums. For more details visit Bloomberg.
There is another trend that is taking off. This trend is mobile advertising. This is actually a sensible trend in that many people are using mobile device. Among the most used mobile device is the smartphone. People use it for social media platforms like Facebook and streaming activity from platforms like YouTube and Netflix. Therefore, it makes sense that businesses are going to look for ways to make money off of such usage. If they listen to and read content from Lori Senecal, this can help them find the right method for marketing. You can visit Media Post to see more.
Lori Senecal shows awareness on the emergence of the social and mobile trends. One of the reasons that social and mobile platforms are being used for different activities comes with one word. That word is convenience. People like the idea of having the world at their fingertips. One thing that businesses understand is that people are no longer going to go out of their way to find a nearby desktop as long as they have their mobile devices. This is one of the reasons that a lot of the companies are optimizing their content for smartphones. Check out newyork.advertisingweek.com
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Operating an advertising firm in today’s constantly evolving and the competitive digital world comes with its special challenges. Successful advertising executives such as Jose Borghi have confirmed that the advertising business is not for the faint-hearted individuals. The business has its moments of difficulties and, hence, talented entrepreneurs know how to act when they are in different positions. For instance, when they are down, they devise strategies for regaining their power and ascending to the top. When they are up, they dedicate their efforts and resource towards maintaining their top positions.
Contributions of Jose Borghi in the Brazilian advertising industry
Jose Borghi is the founder and CEO of Mullen Lowe agency (formerly known as Borghi Lowe). He is perhaps one of the most powerful advertising executives in Brazil. He has created several globally recognized campaigns, including the Mammal Parmalat, whereby kids appeared in stuffed animals costume and sang memorable jingles. Other campaign created by Borghi includes the Delta Airlines, Antarctica, Bunge Group, and Asia Motors.
Academics and career
Borghi earned his marketing degree from Sao Paulo State-based Pontifical Catholic University. Jose Borghi secured an entry-level position at a marketing company known as Standart Ogilvy. He proceeded to work for numerous Brazilian advertising agencies such as Leo Burnett, Talent, FCB, and DM9/DDB. Borghi teamed up with Erh Ray to establish their advertising agency known as BorghiErh. They built their firm from scratch – sourcing for investors, financial advisor, and hiring new employees. Lowe, a Brazilian advertising agency on exame.abril.com, purchased BorghiErh back in 2006. Erh sold his shares and ceased to be a member of the company. After the acquisition, the company adopted the name, Borghi Lowe, and later on, became Mullen Lowe.
Inspiring success story
The success story of Borghi in the advertising field is full of inspirations. It empowers ambitious young entrepreneurs to pursue their dreams with confidence. He had to overcome various challenges to reach where he is today. In his third year of high school education, Borghi had no idea of the career path he was going to follow. One day, he accompanied his sister to watch a performance screened at the Castro Neves, a local theater. The screening displayed the adverts that had scooped Lions Awards at Cannes. The awards caught the attention of the young Borghi, and immediately he made a decision to pursue a career in the specialty of marketing and advertising. Today, Jose Borghi is reaping fruits of passion and hard work – Borghi has received numerous accolades and recognitions throughout his career.